Top Property Marketing Tools to Help You Rent Your Property Faster

Renting out a property can be competitive—especially in a market where tenants have more choices than ever. Whether you’re a first-time landlord or a seasoned property manager, having the right marketing tools can make all the difference. At Cosy Home, we understand the importance of standing out. That’s why we’ve put together a guide to the most effective property marketing tools to help you rent your property quickly and efficiently.

1. Professional Photography

First impressions matter

High-quality images are one of the most powerful tools in property marketing. Professional photography showcases your property in the best light, highlighting features like natural light, spacious layouts, and modern finishes. Listings with high-quality images receive significantly more views and enquiries.

Tip: Use wide-angle shots and ensure the home is clean and well-lit before photographing.

2. Virtual Tours & Video Walkthroughs

Let tenants view your property remotely

Virtual tours and video walkthroughs give prospective tenants a realistic sense of space and layout without needing to visit in person. This is especially helpful for attracting tenants relocating from another city or country.

Videos delivered by Cosy Home often use speed-up effects to showcase a home in the most efficient way possible. Another format offered is the cinematic type, which uses multiple cuts to showcase the connected spaces with close-up feature shots.

Bonus for landlords: You save time by filtering out uninterested viewers early on.

3. Online Property Portals

Reach thousands of tenants instantly

Listing your property on major platforms like Rightmove, Zoopla, and OnTheMarket can dramatically increase your visibility. These platforms are often the first place tenants search when looking for a new home.

At Cosy Home, we ensure your listing gains maximum exposure through the use of our expertise in professional property photography and floorplans.

4. Social Media Advertising

Target the right tenants where they already are

Platforms like Facebook, Instagram, and even TikTok allow you to target specific demographics, including age, location, interests, and behaviours. With well-crafted ads and eye-catching visuals, you can reach potential tenants who may not be actively searching on property portals.

Pro tip: Use carousel posts to highlight different rooms or unique features.

5. Floor Plans

Clarity builds confidence

Clear, professional floor plans help tenants understand the property layout before they view it. This transparency builds trust and improves the quality of your enquiries.

For a quote on floor plan pricing, reach out to us for a no obligation quote on your property

6. SEO-Optimised Property Descriptions

Write listings that work harder

Well-written property descriptions that include local keywords (e.g., “2-bedroom flat near Camden Market” or “pet-friendly home in Hackney”) not only provide essential information but also boost your visibility in search engine results.

We can suggest SEO best practices at cosy-home.co.uk to ensure your property can be easily found by the right tenants.

7. Email Marketing

Stay top of mind

If you have an existing database of interested tenants, email marketing is a cost-effective way to promote new listings. Share professional images, key features, and links to your property page directly to inboxes.

Haven't got your database of clients set up?

Useful services like Hunter can help find LinkedIn and email addresses of potential clients, and has a built-in client builder. When ready to send emails, you can connect to these clients using services like MailChimp or instantly.

8. Signboards & Local Advertising

Old school, still effective

A well-placed “To Let” signboard can attract foot traffic, especially in busy neighbourhoods. Combine this with local community boards or shop windows for extra reach.

Use posters with contact details that provide direct contact with you or links to online portals such as Rightmove or to your Airbnb page. QR codes are an excellent way of bridging the gap between these older methods and newer ones.

Why Choose Cosy Home?

At Cosy Home, we specialise in renting homes across the UK with a focus on personalised service and professional presentation. Whether it’s leveraging cutting-edge digital tools or tried-and-tested methods, we know how to get your property seen by the right tenants.

Want to rent your property faster and stress-free?

👉 Contact us today or explore our Marketing Services to learn how we can help.